Why Yandex Direct Advertising?
After Google search engine, the most preferred search engine in the country is Yandex. The Russian software company Yandex, which attracts the attention of users especially with its navigation application, offers its own advertising application Yandex Direct, just like Google adwords in our country.
Yandex direct is an advertising tool that can be preferred because of its cheaper cost-per-click ratio and especially its success in navigation application. It also stands out as a unique advertising tool for export companies targeting the Russian market.