Why Yandex Direct Advertising?

After Google search engine, the most preferred search engine in the country is Yandex. The Russian software company Yandex, which attracts the attention of users especially with its navigation application, offers its own advertising application Yandex Direct, just like Google adwords in our country.
Yandex direct is an advertising tool that can be preferred because of its cheaper cost-per-click ratio and especially its success in navigation application. It also stands out as a unique advertising tool for export companies targeting the Russian market.

ATTEND RUSSIAN GEOGRAPHY

While the usage rate of Yandex search is increasing in Turkey and it will be realised for these countries with up to 50% usage rates in the so called Russian geography, such as Russia, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan, Azerbaijan, Georgia, Moldova, Ukraine, Armenia and Turkmenistan. It emerges as an important digital marketing tool in marketing targets.

DETAILED CAMPAIGNS

Yandex direct advertising portal offers a detailed advertising system. You can publish your ads on sites such as Yandex search results and Yandex mail.

SET YOUR BUDGET

In direct campaigns you set your budget. You can access detailed information about what you paid for the campaign and where you paid at any time.

  • Creating a Campaign

    In Yandex, your business needs to follow the right campaigns in order to reach its goals. The campaign is created according to the wishes of our customers.

  • Keyword Analysis

    Direct is paid for the keywords you want to be found when you search, based on cost-per-click or impression. for this reason, keyword analysis prevent unnecessary budget expenditures.

  • Remarketing

    Customers do not make their purchasing decisions immediately in the digital word. They can search multiple sites multiple times and make the decision within 1 week. With the remarketing feature, you can show your ads to the customer who has targeted a product and make their purchases with you.

  • Visual Ad Creation

    Yandex does not just display your ads on its own search engine but also on newspapers, portals, etc. with the direct service. It allows your display ads to be published in many areas.

  • Budget Tracking

    Direct ads need to be updated as a result of reports and analysis. This provides both a more effective campaign and a controlled budget.

  • Creating a Landing Page

    You can increase your ad quality scores with landing pages specially prepared for your ad and indirectly affect ad success as well as ad score.
    In order to run your direct campaigns correctly and effectively, you need to track conversions through your direct account. We provide all of these technical infrastructure services.